2025 Performance

Global advancements

In 2025, mci group strengthened its ability to support client growth by expanding capabilities, improving delivery consistency, and investing in sustainability, data security, and learning. This included targeted acquisitions in Germany, the United Kingdom, and Canada, progress in sustainability performance with an EcoVadis score of 70/100, strengthened cyber resilience with renewed ISO certifications and a CyberVadis score of 915/1,000, and the rollout of an updated brand value proposition that clarifies six integrated capabilities and improves client access to expertise across markets.

A key milestone was the expansion of creative technology capability in Germany through the acquisition of Demodern. Based in Hamburg, Demodern added expertise in creative technology, artificial intelligence, immersive experiences, and digital platforms.

This development allows mci group to more effectively connect live communication, digital touchpoints, and technology into cohesive client experiences.

In Belgium, mci group strengthened its communications expertise for EU Institutions and public‑sector stakeholders through the acquisition of Brussels‑based agency Tipik.

The addition of editorial, web, and digital expertise enhances the group’s ability to deliver clear, reliable, and integrated communication in complex institutional environments.

Eight offices now hold internationally recognised sustainability certifications, and mci group is committed to reaching ten by 2030. These demonstrate the group’s accountability as a partner dedicated to responsible practice.

In the UK, mci group advanced its corporate growth agenda through the acquisition of Meet & Potato in Liverpool and the merger with Pure Communications Group in London.

These developments broadened expertise across content, strategy, creative production, and live experience design.

Sustainability performance and accountability advanced further in mci group achieved an EcoVadis score of 70 out of 100, up from 67 in 2024, placing the group in the 81st percentile globally.

This improvement reflected stronger results across environmental management, ethics, labour practices, and sustainable procurement, including an eight‑point increase in ethics.

MCI Institute, mci group’s centre for talent development, received Gold Accreditation from the Learning and Performance Institute, recognising the quality of its learning and development practices and its role in preparing people and the organisation for future needs.

Data protection and cyber resilience remained a key focus throughout the year. With a CyberVadis score of 915 out of 1,000, mci group continues to rank among leading global performers, supported by certified management systems, updated access controls, and regular employee training.

In Brazil, mci group acquired a majority stake in Eyxo, an agency specialising in content, influence, and narrative development. This integration strengthens expertise in brand positioning and long‑term engagement strategies, adding strategic depth across Latin America.

In North America, mci group expanded association and event management capacity in Canada through the acquisition of Sea to Sky Meeting and Association Management in Vancouver. This addition enhanced regional delivery and increased the group’s ability to support associations with complex governance, membership, and revenue models.

At SXSW London, mci group approached the event as a place for collaboration. Working alongside clients and peers, hosting a panel on the role of creativity today, and linking ideas to real business challenges reinforced the group’s consultative role. This approach supported clients in turning creativity into practical strategy and long‑term value.

Across the organisation, mci group renewed ISO 27001 and ISO 27701 certifications, confirming consistent standards for information security, data protection, and privacy management. These frameworks are reinforced through regular internal updates and structured awareness programmes.

Integrating AI and technology

People will only rely on AI when they trust the outcome, trust the source, and trust how their data is used. This applies to every part of modern engagement, from recommendations and purchasing to content credibility and brand reputation. For clients, this means the winners will not be the companies that “use AI”, but the ones that use it in a way that is reliable, transparent, and accountable.

In 2025, this meant advancing responsible AI adoption; looking ahead, the focus is on scaling AI in a trusted, compliant, and commercially realistic way that delivers faster execution and clearer proof of value for clients.

Creativity

Creativity isn’t a buzzword we throw around. It’s just how we think and work every day. It’s what helps us turn ideas into something that actually makes a difference.

We strive to use creativity with intention: figuring things out, solving real challenges, connecting with people in a meaningful way, and creating something that keeps going long after the project is done.

Financial review

Revenues

€581.7m

+1% from 2024

Gross margin

€218m

+4.2% from 2024

EBITDA

€40.2m

+16% from 2024

Awards

In 2025, mci group and its agencies received strong recognition across events, association management, sustainability, creativity, technology, and workplace excellence. In total, 65 awards were won worldwide, reflecting the quality, innovation, and impact of the work delivered across the group throughout the year.

This recognition highlights the strength of our global network and the consistency of our standards across markets. Special acknowledgement goes to teams in the USA, Germany, and the United Kingdom, who led the way with the highest number of awards and set a strong benchmark for the group.