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mci group annual report 2025
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Client succes stories
Space and aerospace
Creating independent space for Europe’s space ambitions
For nearly two decades, Europe’s space community has needed a neutral platform where institutions and industry could speak openly and shape a shared direction. Through long‑term stewardship of the European Space Conference, mci group supported the organisers in creating exactly that space.
mci group worked across strategy, communications, and delivery to build a year‑round process culminating in a high‑level annual moment. In 2025, as European space initiatives reached a decisive phase, the conference brought together more than 1,800 participants and over 100 journalists. It strengthened trust, enabled credible dialogue, and helped align Europe’s space ecosystem around common priorities.
Finance
Revitalising member growth and retention across APAC
The Institute of Management Accountants wanted to strengthen its presence across the Asia Pacific region and re engage members in a complex, post pandemic environment. With diverse markets and changing expectations, growth required a more local and personal approach.
Working with IMA, mci group led a region wide engagement strategy built around local teams and direct member contact. By supporting chapter activity, reviving face to face events, and reconnecting with existing and former members through personalised outreach, the programme delivered a 70 percent retention rate and renewed momentum across the region.
Luxury and fashion
Extending Gucci’s runway moment beyond the show
Gucci’s Milan Fashion Week 2025 show took place at the Triennale di Milano, combining mirrored architecture with bold visual language. The challenge was to extend the impact beyond the runway itself. mci group delivered a highly curated guest experience for international VIPs, leading media, and industry voices.
From guest management and hospitality to discreet on‑site coordination, every detail was designed to amplify the show’s energy and ensure it resonated long after the final look.
Sports and entertainment
Turning Équipe de France into a global digital community
Équipe de France wanted its social platforms to become a daily point of connection for fans.
Building on a long‑term partnership with the French Football Federation, mci group developed and managed a multi‑account Instagram ecosystem spanning men’s and women’s national teams, amateur football, and the women’s league.
Guided by a strategy focused on proximity, storytelling, and behind‑the‑scenes access, the community grew to more than 13 million followers. Today, Équipe de France is the world’s leading national football community on Instagram.
Science and technology
Positioning Australia as a global hub for space collaboration
Bringing the International Astronautical Congress to Sydney required global coordination at unprecedented scale. Working with the International Astronautical Federation and Australian partners, mci group led commercial strategy, stakeholder engagement, and international marketing for IAC 2025.
The result was more than 26,000 registrations from 99 countries, record international attendance, a AU$47 million economic impact, and the IAPCO Collaboration Award, highlighting the strength of a partnership‑led approach.
Technology and public policy
Making global AI dialogue accessible to everyone
AI for Good is the UN’s global summit exploring how artificial intelligence can benefit society. Delivering this at scale required seamless integration of technology and creativity. mci group designed and operated three fully equipped stages and a global broadcast infrastructure, enabling live and hybrid participation.
More than 45,000 people worldwide engaged with complex AI topics in real time, making global dialogue truly accessible.
Retail and consumer brands
Launching Crocs France as a social‑first cultural brand
Crocs entered the French market with a clear ambition: build cultural relevance through social from day one. mci group defined and launched Crocs France’s Instagram strategy, shaping content and creator collaborations around French humour, visual codes, and local culture. Key brand moments, including Paris Fashion Week experiences, were designed to live and travel through social content.
Delivered without paid media, the launch reached more than 200,000 users in its first week and laid strong foundations for Crocs to grow as a locally resonant, community‑driven brand in France.
Healthcare
Creating an immersive and sustainable congress presence for PANLAR
For the 2025 PANLAR congress in Mexico City, the Pan American League of Associations for Rheumatology wanted a congress presence that reflected the host country while supporting engagement and sustainability within a standard exhibition setting.
mci group designed and delivered an immersive, culturally rooted environment that drew delegates across the exhibition space and encouraged interaction. The stand became one of the most visited areas of the congress, strengthening PANLAR’s visibility, supporting sustainable practices, and deepening connection with the local rheumatology community.
Client satisfaction
Client recognition
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Notes:
- The Net Promoter Score (NPS) is a widely recognised measure of client loyalty, based on a simple question about how likely clients are to recommend mci group to a colleague or peer.
- The Customer Experience Index (CXI) measures the overall strength of the client relationship by combining performance, perceived benefit, and preference into a single score on a scale from 1 to 150.